{"id":3994,"date":"2024-06-18T17:56:52","date_gmt":"2024-06-18T09:56:52","guid":{"rendered":"https:\/\/wyxxt.org.cn\/?p=3994"},"modified":"2024-07-30T18:00:17","modified_gmt":"2024-07-30T10:00:17","slug":"rta%e4%b8%8ertb%e7%9a%84%e5%8c%ba%e5%88%ab","status":"publish","type":"post","link":"https:\/\/wyxxt.org.cn\/?p=3994","title":{"rendered":"RTA\u4e0eRTB\u7684\u533a\u522b"},"content":{"rendered":"

RTA<\/h2>\n

Real Time API<\/p>\n

RTA\u662f\u4e00\u79cd\u5b9e\u65f6\u7684\u5e7f\u544a\u7a0b\u5e8f\u63a5\u53e3\uff0c\u901a\u8fc7\u53d1\u6325\u5a92\u4f53\u548c\u5e7f\u544a\u4e3b\u53cc\u65b9\u7684\u6570\u636e\u3001\u6a21\u578b\u80fd\u529b\uff0c\u5b9e\u73b0\u5b9e\u65f6\u5e7f\u544a\u6295\u653e\u3002RTA\u662f\u4e00\u79cd\u63a5\u53e3\u6280\u672f\uff0c\u66f4\u662f\u4e00\u79cd\u7b56\u7565\u5bfc\u5411\u7684\u6295\u653e\u80fd\u529b\u3002<\/p>\n

\"file\"<\/p>\n

\u4f7f\u7528\u573a\u666f<\/h3>\n
    \n
  1. \n

    \u5e7f\u544a\u4e3b\u5177\u5907\u4e00\u65b9\u6570\u636e\uff0c\u4f46\u662f\u6295\u653e\u7684\u76ee\u6807\u4eba\u7fa4\u5b9e\u65f6\u53d8\u52a8<\/p>\n<\/li>\n

  2. \n

    \u51fa\u4e8e\u6570\u636e\u5b89\u5168\u6216\u8005\u4ef7\u503c\u7684\u8003\u8651\uff0c\u4e0d\u613f\u610f\u5c06\u8f6c\u5316\u6570\u636e\u56de\u4f20\u7ed9\u5e7f\u544a\u5e73\u53f0\u7684\u5e7f\u544a\u4e3b<\/p>\n<\/li>\n

  3. \n

    \u4e2a\u6027\u5316\u4e70\u91cf\u9700\u6c42\u7684\u5e7f\u544a\u4e3b\u3002\u9488\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u9009\u62e9\u4e0d\u540c\u7684\u6295\u653e\u7b56\u7565\u548c\u65b9\u6848\u7684\u5e7f\u544a\u4e3b<\/p>\n<\/li>\n<\/ol>\n

    RTB<\/h2>\n

    Real Time Bidding<\/p>\n

    \u5b9e\u65f6\u7ade\u4ef7\uff0c\u533a\u522b\u4e8e\u5e7f\u544a\u5e73\u53f0\u7684\u76f4\u6295\u5e7f\u544a\uff0cRTB\u7684\u9884\u4f30\u51fa\u4ef7\u8fc7\u7a0b\u5b8c\u5168\u662f\u6709\u5e7f\u544a\u4e3b\uff08\u6216DSP\uff09\u6765\u5b8c\u6210\u7684\u3002\u5e7f\u544a\u5e73\u53f0\u53ea\u9700\u8981\u5728\u6709\u5e7f\u544a\u66dd\u5149\u673a\u4f1a\u7684\u65f6\u5019\uff0c\u5c06\u5e7f\u544a\u8bf7\u6c42\u901a\u8fc7API\u7ed9\u5230\u5e7f\u544a\u4e3b\uff0c\u5e7f\u544a\u4e3b\u6839\u636e\u81ea\u5df1\u7684\u7b97\u6cd5\u6a21\u578b\u548c\u7528\u6237\u6570\u636e\u9884\u4f30\u6b64\u6b21\u5e7f\u544a\u66dd\u5149\u7684\u4ef7\u503c\uff0c\u5e76\u76f4\u63a5\u8fd4\u56de\u51fa\u4ef7ecpm\u3001\u7d20\u6750\u3001\u843d\u5730\u9875\u3002<\/p>\n

    \"file\"<\/p>\n

    RTA\u4e0eRTB\u7684\u533a\u522b<\/h2>\n

    \u80cc\u666f\u4fe1\u606f<\/h3>\n

    \u4e00\uff0e \u5e7f\u544a\u6295\u653e\u4e3b\u8981\u6709\u4e24\u79cd\u6e20\u9053\uff1a\u4e00\u662f\u901a\u8fc7\u5e7f\u544a\u5e73\u53f0\u76f4\u63a5\u6295\u653e\u7684\u5e7f\u544a\uff0c\u901a\u5e38\u53eb\u76f4\u6295\u5e7f\u544a\u3002\u5e7f\u544a\u4e3b\u8bbe\u7f6e\u8f6c\u5316\u76ee\u6807\u51fa\u4ef7\uff0c\u8f6c\u5316\u7387\u9884\u4f30\u7531\u5e7f\u544a\u5e73\u53f0\u5b8c\u6210\u3002\u53e6\u5916\u4e00\u4e2a\u662fRTB\uff0c\u5373\u5b9e\u65f6\u7ade\u4ef7\u3002RTB\u5e7f\u544a\u4ee5CPM\u8fdb\u884c\u7ed3\u7b97\uff0c\u5e7f\u544a\u4e3b\u9488\u5bf9\u6bcf\u4e00\u6b21\u7684\u5e7f\u544a\u8bf7\u6c42\u6309ECPM\u51fa\u4ef7\uff0c\u6574\u4f53\u7684\u5e7f\u544a\u4ef7\u503c\u7684\u8ba1\u7b97\u7531\u5e7f\u544a\u4e3b\u9700\u6c42\u7aef\u5e73\u53f0\uff08DSP\uff09\u5b8c\u6210\u3002\u8f6c\u5316\u7387\u9884\u4f30\u7531\u5e7f\u544a\u4e3b\u5b8c\u6210\u3002<\/p>\n

    \u4e8c\uff0e \u8ba1\u7b97\u5e7f\u544a\u5f88\u91cd\u8981\u7684\u4e00\u70b9\u662f\u53ef\u4ee5\u9488\u5bf9\u4e0d\u540c\u7684\u7528\u6237\u53d7\u4f17\u5448\u73b0\u4e0d\u540c\u7684\u5e7f\u544a\u548c\u521b\u610f\uff01\u672c\u8d28\u4e0a\u5c31\u662f\u4e2a\u6027\u5316\u5e7f\u544a\u3002\u800c\u4e2a\u6027\u5316\u5e7f\u544a\u7684\u5173\u952e\u70b9\u5728\u4e8e\u8f6c\u5316\u7387\u7684\u9884\u4f30\uff0c\u901a\u8fc7\u8f6c\u5316\u7387\u7684\u9884\u4f30\u7ed3\u5408\u5e7f\u544a\u4e3b\u7684\u51fa\u4ef7\u6765\u5f97\u5230\u9884\u4f30\u7684ECPM\u8fdb\u884c\u7ade\u4ef7\u7684\u6392\u5e8f\u3002\u6240\u4ee5\uff0c\u4ece\u5e7f\u544a\u7cfb\u7edf\u7684\u89d2\u5ea6\u6765\u770b\uff0c\u70b9\u51fb\u7387\uff0c\u8f6c\u5316\u7387\u7b49\u9884\u4f30\u6570\u503c\u662f\u5426\u7cbe\u51c6\u76f4\u63a5\u5173\u7cfb\u5230\u5e7f\u544a\u7cfb\u7edf\u5bf9\u4e8e\u5e7f\u544a\u662f\u5426\u8f6c\u5316\u5224\u65ad\u7684\u51c6\u786e\u5ea6\uff0c\u5173\u4e4e\u5230\u6d41\u91cf\u7684\u4ef7\u503c\u4ee5\u53ca\u5e7f\u544a\u4e3b\u7684ROI\u3002\u800c\u8f6c\u5316\u7387\u7684\u9884\u4f30\uff0c\u4e3b\u8981\u6d89\u53ca\u5230\u4e09\u4e2a\u4e3b\u8981\u7279\u5f81\uff0c\u5206\u522b\u662fA-\u5373\u5e7f\u544aAd\u7684\u5404\u7c7b\u7279\u5f81\uff0cU-\u5373\u7528\u6237User\u7279\u5f81\uff0cC-\u5373\u5a92\u4f53\u548c\u4e0a\u4e0b\u6587Context\u7279\u5f81\u3002A-Ad\u5e7f\u544a\u7684\u6570\u636e\u901a\u5e38\u5305\u62ec\u5e7f\u544a\u7684\u884c\u4e1a\uff0c\u7c7b\u522b\uff0c\u8f6c\u5316\u76ee\u6807\uff0c\u521b\u610f\u7d20\u6750\u7b49\uff0c\u8fd9\u90e8\u5206\u7684\u7279\u5f81\u5728\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u90fd\u6709\u3002C-Context \u6d89\u53ca\u7684\u4e3b\u8981\u662f\u5a92\u4f53\u53ca\u5176\u6240\u5904\u7684\u4e0a\u4e0b\u6587\u73af\u5883\uff0c\u6beb\u65e0\u7591\u95ee\uff0c\u8fd9\u90e8\u5206\u7684\u6570\u636e\u5f53\u7136\u662f\u5a92\u4f53\u6240\u5904\u7684\u5e7f\u544a\u5e73\u53f0\u7684\u6570\u636e\u8981\u66f4\u52a0\u7684\u8be6\u5c3d\u548c\u7cbe\u51c6\u4e86\u3002\u800cU-User\u7528\u6237\u6570\u636e\uff0c\u5e7f\u544a\u5e73\u53f0\u548c\u5e7f\u544a\u4e3b\u90fd\u62e5\u6709\u4e0d\u540c\u7a0b\u5ea6\u7684\u7528\u6237\u6570\u636e\u7279\u5f81\u3002\u672c\u8d28\u4e0a\u6765\u8bf4\uff0c\u5e7f\u544a\u4e3b\u62e5\u6709\u66f4\u591a\u7684\u7528\u6237\u6570\u636e\u3002\u5f53\u7136\u968f\u7740OCPX\u8f6c\u5316\u6a21\u578b\u7684\u666e\u53ca\uff0c\u5e7f\u544a\u5e73\u53f0\u62e5\u6709\u8d8a\u6765\u8d8a\u591a\u7684\u5e7f\u544a\u4e3b\u540e\u7aef\u7684\u7528\u6237\u6570\u636e\uff0c\u6240\u4ee5\u5e7f\u544a\u5e73\u53f0\u7684\u80fd\u529b\u8d8a\u6765\u8d8a\u5f3a\u3002\u4f46\u662f\u4f9d\u7136\u6709\u4e0d\u5c11\u7684\u7528\u6237\u6570\u636e\u638c\u63e1\u5728\u5e7f\u544a\u4e3b\u7684\u624b\u4e0a\u3002\u6bd4\u5982\u7528\u6237\u7684\u6d3b\u8dc3\u7387\uff0c\u7528\u6237\u7684\u4ed8\u8d39\u6570\u636e\uff0c\u7535\u5546APP\u7528\u6237\u7684\u6d4f\u89c8\u884c\u4e3a\u548c\u8d2d\u4e70\u884c\u4e3a\u7b49\u3002\u8fd9\u4e9b\u6570\u636e\u7684\u7f3a\u5931\u4f1a\u5bfc\u81f4\u201c\u76f4\u6295\u201d\u5e7f\u544a\u7cfb\u7edf\u5bf9\u4e00\u4e9b\u7279\u5b9a\u573a\u666f\u7684\u5e7f\u544a\u70b9\u51fb\u7387\u3001\u8f6c\u5316\u7387\u7684\u9884\u4f30\u51fa\u73b0\u504f\u5dee\u3002\u6240\u4ee5\u9488\u5bf9\u67d0\u4e9b\u573a\u666f\uff0c\u6bd4\u5982\u5e7f\u544a\u91cd\u5b9a\u5411\uff08retargeting\uff09\uff0c\u901a\u5e38\u4f1a\u4f7f\u7528RTB\u3002<\/p>\n

    \u533a\u522b<\/h3>\n
      \n
    1. \n

      RTA \u4e3b\u8981\u662f\u9488\u5bf9\u76f4\u6295\u5e7f\u544a\uff0c\u89e3\u51b3\u7684\u662f\u76f4\u6295\u5e7f\u544a\u7cfb\u7edf\u4e2d\u65e0\u6cd5\u6ee1\u8db3\u5e7f\u544a\u4e3b\u4e2a\u6027\u5316\u5b9a\u5411\u548c\u4e2a\u6027\u5316\u51fa\u4ef7\u7684\u4e00\u4e2a\u5b9e\u65f6API\uff0c\u5e7f\u544a\u7684\u57fa\u7840\u5b9a\u5411\u548c\u51fa\u4ef7\u4ee5\u53ca\u7ade\u4ef7ECPM\u7684\u9884\u4f30\u90fd\u5728\u5e7f\u544a\u5e73\u53f0\u4e0a\u8fdb\u884c\u3002RTB\u5219\u901a\u8fc7ADX\u5bf9\u63a5\u5e7f\u544a\u4e3b\u7684DSP\u5e73\u53f0\uff0cDSP\u5bf9\u4e8e\u5e7f\u544a\u6574\u4f53\u4ef7\u503c\u8fdb\u884c\u9884\u4f30\u5e76\u8fd4\u56deECPM\u8fdb\u884c\u7ade\u4ef7\u3002RTB\u6a21\u578b\uff0c\u5e7f\u544a\u4e3b\u7684DSP\u5e73\u53f0\u5b8c\u6210\u5e7f\u544a\u4ef7\u503c\u9884\u4f30\u7684\u6574\u5957\u7cfb\u7edf\u80fd\u529b\u3002<\/p>\n<\/li>\n

    2. \n

      RTA\u5f53\u524d\u4e3b\u8981\u7528\u9014\u662f\u4e00\u79cd\u5b9a\u5411\u80fd\u529b\uff0c\u5b9e\u73b0\u4eba\u7fa4\u7b5b\u9009\u4e2a\u6027\u5316\uff0c\u6d41\u91cf\u4f18\u9009\u5b9e\u65f6\u5316\u3002\u800cRTB\u5219\u662f\u7f51\u7edc\u5e7f\u544a\u884c\u4e1a\u6d41\u91cf\u7684\u4e00\u79cd\u8d2d\u4e70\u6a21\u5f0f\uff0c\u662f\u4e00\u79cd\u6839\u636e\u4e0d\u540c\u5e7f\u544a\u7684\u8bf7\u6c42\u5b9e\u65f6\u7ade\u4ef7\u7684\u4e00\u4e2a\u6d41\u91cf\u91c7\u4e70\u6a21\u5f0f\uff0c\u4e24\u8005\u6709\u660e\u663e\u7684\u533a\u522b\uff0cRTB\u5728\u529f\u80fd\u80fd\u529b\u4e0a\u5176\u5b9e\u662f\u5df2\u5305\u542bRTA\u7684\u5b9e\u65f6\u4e2a\u6027\u5316\u5b9a\u5411\u7684\u80fd\u529b\u7684\u3002<\/p>\n<\/li>\n<\/ol>\n

      RTA\u4f18\u5316<\/h2>\n

      \u9488\u5bf9\u6709\u4e00\u5b9a\u6570\u636e\u3001\u6a21\u578b\u80fd\u529b\uff0c\u4f46\u662f\u4e0d\u5f3a\u7684\u5e7f\u544a\u4e3b\uff0c\u63a8\u8350\u7528RTA\u6295\u653e\u3002
      \nRTA \u5b9e\u73b0\u4e2a\u6027\u5316\u3010\u5b9a\u5411+\u51fa\u4ef7\u3011\u3002\u7528\u6237\u4ef7\u503c\u5224\u65ad\u4ea4\u7531\u5e7f\u544a\u4e3b\uff0c\u5bf9\u4e8e\u5e7f\u544a\u76ee\u6807\u51fa\u4ef7\uff0c\u5982\u6fc0\u6d3b\u51fa\u4ef7\u3002\u7528\u6237\u5bf9\u5e7f\u544a\u8f6c\u5316\u7387\u7684\u9884\u4f30\uff0c\u7531\u5e7f\u544a\u5e73\u53f0\u5b9e\u73b0\u3002\u9488\u5bf9\u5e7f\u544a\u4e3b\u6fc0\u6d3b\u51fa\u4ef7\uff0c\u8ba1\u7b97\u51faecpm\u53c2\u4e0e\u6392\u5e8f\u7ade\u4ef7\u3002\u5e7f\u544a\u4e3b\u548c\u5e7f\u544a\u5e73\u53f0\u53cc\u65b9\u53d1\u6325\u6240\u957f\uff0c\u4ece\u800c\u4f7f\u5f97\u53cc\u65b9\u6548\u7387\u6700\u5927\u5316\u3002<\/p>\n

      \u6269\u5c55<\/h2>\n

      \"image-20240718163752874\"<\/p>\n","protected":false},"excerpt":{"rendered":"

      RTA Real Time API RTA\u662f\u4e00\u79cd\u5b9e\u65f6\u7684\u5e7f\u544a\u7a0b\u5e8f\u63a5\u53e3\uff0c\u901a\u8fc7\u53d1\u6325\u5a92\u4f53\u548c\u5e7f\u544a\u4e3b\u53cc\u65b9\u7684\u6570\u636e\u3001\u6a21\u578b\u80fd\u529b\uff0c […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[15],"tags":[418,417],"class_list":["post-3994","post","type-post","status-publish","format-standard","hentry","category-15","tag-rta","tag-417"],"_links":{"self":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts\/3994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3994"}],"version-history":[{"count":6,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts\/3994\/revisions"}],"predecessor-version":[{"id":4000,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts\/3994\/revisions\/4000"}],"wp:attachment":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}