{"id":4004,"date":"2024-08-20T18:27:02","date_gmt":"2024-08-20T10:27:02","guid":{"rendered":"https:\/\/wyxxt.org.cn\/?p=4004"},"modified":"2025-03-24T11:52:15","modified_gmt":"2025-03-24T03:52:15","slug":"%e6%8b%89%e6%96%b0%e7%ad%96%e7%95%a5%e7%9b%98%e7%82%b9","status":"publish","type":"post","link":"https:\/\/wyxxt.org.cn\/?p=4004","title":{"rendered":"\u62c9\u65b0\u7b56\u7565\u76d8\u70b9"},"content":{"rendered":"

\u8bfb\u61c2\u672c\u6587\u9700\u8981\u5bf9\u5e7f\u544a\u51fa\u4ef7\u903b\u8f91\u6709\u4e00\u5b9a\u4e86\u89e3\uff0c\u5982\u679c\u4e0d\u4e86\u89e3\u53ef\u4ee5\u53c2\u8003\u524d\u535a\u5ba2\u6d45\u6790\u5e7f\u544a\u51fa\u4ef7\u7684\u672c\u8d28<\/a>\u3002
\n\u672c\u6587\u4e3b\u8981\u63a2\u8ba8\u62c9\u65b0\u6700\u5e38\u89c1\u7684\u6a21\u5f0f\uff0cOCPM\u5e7f\u544a\u4e3a\u4f8b\u3002<\/p>\n

\u5e38\u7528\u51fa\u4ef7\u65b9\u5f0f\u7684\u6838\u5fc3\u7279\u70b9<\/h1>\n\n\n\n\n\n\n\n\n
\u51fa\u4ef7<\/th>\n\u6838\u5fc3\u7279\u5f81<\/th>\n\u4f18\u52bf<\/th>\n\u52a3\u52bf<\/th>\n<\/tr>\n<\/thead>\n
\u6fc0\u6d3b<\/td>\n\u53ea\u4f18\u5316\u6fc0\u6d3b\u6210\u672c<\/td>\n\u62ff\u91cf\u901f\u5ea6\u5feb\uff0c\u62ff\u91cf\u6210\u672c\u4f4e<\/td>\n\u4ed8\u8d39\u6210\u672c\u3001ROI\u96be\u4ee5\u4fdd\u8bc1<\/td>\n<\/tr>\n
\u9996\u6b21\u4ed8\u8d39<\/td>\n\u53ea\u4f18\u5316\u4ed8\u8d39\u6210\u672c<\/td>\n\u4ed8\u8d39\u6210\u672c\u548c\u4ed8\u8d39\u7387\u8fbe\u6210\u7387\u9ad8<\/td>\n\u6fc0\u6d3b\u6210\u672c\u5bb9\u6613\u70b8<\/td>\n<\/tr>\n
\u6fc0\u6d3b+\u9996\u6b21\u4ed8\u8d39<\/td>\n\u6ee1\u8db3\u4ed8\u8d39\u6210\u672c\u7684\u524d\u63d0\u4e0b\uff0c\u4f18\u5316\u6fc0\u6d3b\u6210\u672c<\/td>\n\u4ed8\u8d39\u6210\u672c\u548c\u6fc0\u6d3b\u6210\u672c\u6709\u4fdd\u969c<\/td>\n\u8d77\u91cf\u8f83\u6162<\/td>\n<\/tr>\n
\u6fc0\u6d3b+\u9996\u65e5ROI<\/td>\nROI\u7cfb\u6570\u5f71\u54cd\u8dd1\u91cf\u901f\u5ea6<\/td>\nROI\u8fbe\u6210\u7387\u9ad8<\/td>\n\u8d77\u91cf\u6162<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u62c9\u65b0\u5e38\u7528\u51fa\u4ef7\u65b9\u5f0f<\/h1>\n

\u9996\u6b21\u4ed8\u8d39
\n\u6fc0\u6d3b+\u9996\u6b21\u4ed8\u8d39<\/p>\n

\u7f29\u5199\u6ce8\u91ca<\/h2>\n\n\n\n\n\n\n\n\n\n
\u7f29\u5199<\/th>\n\u6ce8\u91ca<\/th>\n<\/tr>\n<\/thead>\n
cac<\/td>\n\u6fc0\u6d3b\u6210\u672c<\/td>\n<\/tr>\n
orate<\/td>\n\u4e0b\u5355\u7387<\/td>\n<\/tr>\n
ocac<\/td>\n\u4ed8\u8d39\u6210\u672c<\/td>\n<\/tr>\n
ue<\/td>\n\u4ea7\u51fa<\/td>\n<\/tr>\n
roi<\/td>\n\u6295\u5165\u4ea7\u51fa\u6bd4<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u516c\u5f0f<\/h2>\n

\u603bue = \u4e0b\u5355\u6570 \u5355\u5747ue = \u6fc0\u6d3b\u6570 <\/em> orate \u5355\u5747ue
\n\u603b\u6210\u672c = \u6fc0\u6d3b\u6570 <\/em> cac = \u4e0b\u5355\u6570 ocac = \u6fc0\u6d3b\u6570 <\/em> orate ocac => cac = orate <\/em> ocac\u3010\u516c\u5f0f\u4e00\u3011
\nroi = \u603bue \/ \u603b\u6210\u672c = \u4e0b\u5355\u6570 \u5355\u5747ue \/ (\u4e0b\u5355\u6570 <\/em> ocac) = \u5355\u5747ue \/ ocac\u3010\u516c\u5f0f\u4e8c\u3011<\/p>\n

\u63a8\u5bfc<\/h2>\n

\u6839\u636e\u516c\u5f0f\u4e00\uff0c\u5728\u5a92\u4f53\u4f18\u5148\u4fddocac\u7684\u6761\u4ef6\u4e0b\uff0c\u63d0\u5347\u4e0b\u5355\u7387\uff0c\u53ea\u4f1a\u63d0\u5347\u6fc0\u6d3b\u6210\u672c\u3002
\n\u6839\u636e\u516c\u5f0f\u4e8c\uff0c\u5728\u5a92\u4f53\u4fddocac\u7684\u6761\u4ef6\u4e0b\uff0c\u8981\u63d0\u5347roi\u53ea\u80fd\u63d0\u5347\u5355\u5747ue\u3002<\/p>\n

\u5b9e\u73b0<\/h2>\n

\u5728roi\u4e3a\u6700\u7ec8\u76ee\u6807\u6761\u4ef6\u4e0b\uff0c\u63d0\u5347\u5355\u5747ue\u5c31\u80fd\u63d0\u5347roi\u3002\u800c\u9700\u8981\u63d0\u5347\u5355\u5747ue\uff0c\u9700\u8981\u505a\u5982\u4e0b\u64cd\u4f5c<\/p>\n

    \n
  1. \u5347\u6743\u5355\u5747ue\u9ad8\u7684\u8bbe\u5907<\/li>\n
  2. \u964d\u6743\u751a\u81f3\u8fc7\u6ee4\u5355\u5747ue\u4f4e\u7684\u8bbe\u5907
    \n\u6a21\u578b\u6240\u9700\u6b63\u8d1f\u6837\u672c\u5206\u522b\u4e3a
    \n\u6b63\u6837\u672c\uff1a\u5355\u5747ue\u9ad8\u7684\u8bbe\u5907\u53f7
    \n\u8d1f\u6837\u672c\uff1a\u5355\u5747ue\u4f4e\u7684\u8bbe\u5907\u53f7<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    \u8bfb\u61c2\u672c\u6587\u9700\u8981\u5bf9\u5e7f\u544a\u51fa\u4ef7\u903b\u8f91\u6709\u4e00\u5b9a\u4e86\u89e3\uff0c\u5982\u679c\u4e0d\u4e86\u89e3\u53ef\u4ee5\u53c2\u8003\u524d\u535a\u5ba2\u6d45\u6790\u5e7f\u544a\u51fa\u4ef7\u7684\u672c\u8d28\u3002 \u672c\u6587\u4e3b\u8981\u63a2\u8ba8\u62c9\u65b0\u6700\u5e38\u89c1\u7684\u6a21 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[386],"tags":[417],"class_list":["post-4004","post","type-post","status-publish","format-standard","hentry","category-386","tag-417"],"_links":{"self":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts\/4004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4004"}],"version-history":[{"count":2,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts\/4004\/revisions"}],"predecessor-version":[{"id":4007,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=\/wp\/v2\/posts\/4004\/revisions\/4007"}],"wp:attachment":[{"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wyxxt.org.cn\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}